You know what strategy means. In a nutshell, what it means for your digital marketing: know who you’re talking to, what you’re saying to them and how to engage with them on the correct platforms. It covers the content you’ll need to stop thumbs scrolling and how to nurture relationships with fickle Aussie consumers, before they click ‘contact’ or ‘complete purchase’. No matter the client, the industry or where you sit in the spectrum of marketing prowess, we always start with a strategy.

Some clients want to take their strategy and run with it themselves. I’ll cheer you on from my office as I see those posts start to pop up on my feed. Others want me to implement it in its entirety. Or, they sit somewhere in the middle – ongoing consulting hours to help their in-house team with the practicalities of putting the strategy into play, and another brain to bounce creative ideas off.

In your strategy piece, content will always be the main focus. That means you’re inevitably left with a long list of video, image and/or graphics to start creating your content library. I can point you in the direction of some wonderful people with wonderful camera skills, a graphic designer (the only guy that’s allowed to touch WLKR assets) or myself – the copywriter (blogs are content too). Project management falls under my list of forte’s so if content is something you’d rather not get stuck into yourself, I can take care of it. Otherwise, you might want some briefs to be put together, styling guidance for a shoot… you get the gist.

Being a social media expert used to be about organic posts, with paid as an optional extra. Now, Meta is one very big advertising machine. The aim of the game is to get your organic content (feeds) looking and feeling on-brand, with paid ads coming in to make sure that content actually gets seen. Meta Business Portfolio set up and management, campaign strategy, implementation, monitoring and reporting are all part of my repertoire. Take that, Zuckerberg.