Both supporting the comms team to manage the enormous amount of content, planning and best practice upskilling, and the Foster Care team with specific social media strategy and implementation.

The umbrella of Baptcare (now BaptistCare) services is vast and the initial project was to create a digital marketing strategy to help the internal comms team streamline the social media management process and gain clarity over which content should be posted and why. This evolved into ongoing consulting with the team. In weekly catchups, we manage the content calendar, run through ideas and generally upskill the team to continue doing a wonderful job of implementing that strategy. We support their organic content with paid Meta advertising.

The pleasure of then creating and managing the Foster Care social media channels was subsequently handed over and we work with the Victorian and Tasmanian teams to reach, engage with and convert desperately needed Foster and Kinship Carers.

Photos by Michelle Jarni. Animations by Sharin Yofitasari.