Taking the newest Suncorp Super Netball team from nothing but a name through to the fastest growing social media platforms of any sporting team in Australia.

Together with the Melbourne Mavericks internal team and content creators, I built the newest Super Suncorp Netball franchise from the ground up starting with an in-depth strategy piece. The implementation started quickly thereafter on Instagram, Facebook and TikTok. We were the fastest growing professional sporting team on social media in 2025 – out of any code and across men’s and women’s clubs in Australia.

This achievement is a testament to the magic that can happen when you combine a GM who has incredible vision and a thorough understanding of the value digital marketing holds to the fan community, excellent photographers, videographers and in-house marketers with the trust to invest in and stick to a top notch strategy.

I work alongside the team to continue refining and implementing that strategy, managing the social channels, and being responsible for the creative ideas, briefing and implementation of partner content.

Video content by Patrick Quay.
Photography by Matthew Delaney.